Behind the Scenes of our SS17 Shoot!

Posted By: FYFO on 17 May 2017

This month we hit the streets of Norwich City Centre for our Spring/Summer 2017 shoot to provide you guys with 5 of the latest SS17 footwear trends and show how you can style them!



We battled with the weather for this shoot, however with the amazing photographic talent of Rebecca Dennis, second year photography student at NUA and the professionalism of our models Connie Robinson and Jesamine Haynes the photoshoot was a success.

Hair and make up was done by the very talented Ami Illingsworth professional hair stylist/make up artist working for Charlotte Tibury and styling of each outfit was done by our very own Naomi Alderton and Lucie Towndrow.

The shoot was based around our top 5 footwear trends for spring/summer 17 which will be featured in our lookbook. But if you can't wait any longer we are giving you a sneak peak below:


White Sole Wedges: Geox Domezia Wedges

Everyone wants comfort right? But we want to look good too! These Geox women’s wedges are the answer! With their perforated soles the shoes become breathable and cushioning for your feet. While the soft suede upper material creates a more fashionable look. Styled here with a simple body hugging midi dress that’s neutral in tone making the shoes a fashion statement as no one likes to over do it! Add a layered gold necklace to dress up the look or throw on a bomber jacket for more casual occasions.



Mules: Marco Tozzi 2-27115-28-952 Mules

Mules are back for good! This is the trend that you most definitely adopt this season and these Marco Tozzi mules not only cover this trend but also give you that metallic sparkle in rose gold, the colour of the season. Combined here with a subtle white bardot dress with tiered ruffles minimal detail to the dress and a minimal chocker, creating a perfect summer outfit!



Retro Sports: Vagabond Zoe Trainers, s.Oliver 5-21824-38 001 Flatform Sandals and Fiorelli Anouk Backpack

Looking for a classic? Vagabond have got your back! A white pair of sneakers is always essential for your wardrobe! A go-to shoe when you don’t know what to pair your outfit with! Styled here with a black jumpsuit they give you that retro sports vibe that is oh so hot for SS17! Add some big gold hoops and a cute backpack as styled here to go straight back to this 90’s trend!

Less is sometimes more! Styled with a slim white strap dress and pastel pink visor these s.Oliver flatform sandals create an elegant sporty outfit perfect for a date at the tennis! Chunky soled sandals are everywhere this season, giving you comfort and style!



Block Heeled Sandals: Vagabond Saide Sandals

Block heels are both sassy and chic and we are loving this style! The statement gingham skort brings life to the outfit contrasting nicely with the plain black top with fluted sleeves. The lattice cut out detailing of the shoe creates a contemporary style that works to produce a tasteful look.



Summer Metallics: Cara Noway Trainers and FitFlop F-Sporty Trainers

Metallics are becoming an everyday staple colour and are transitioning into our casual looks more and more. Cara and FitFlop have jumped on this trend with their SS18 metallic sneakers. Pair this trend with neutral and pink pastel tones and you’re set for summer! Here our stylists have used satin, flares and culottes, 3 big clothing trends for SS17 to create 2 harmonious looks.




We’re loving these looks are you? Let us know! Shop FYFO now! And don’t forget our full lookbook will be coming soon!


Celebrity Shoes at Coachella

Posted By: FYFO on 25 April 2017

It’s that time of the year again of music, sunshine and fun! Coachella started of the American festival season with a bang with artists such as Kendrick Lamar, Jack Garratt, Lady Gaga, Two Door Cinema Club and more. Here at FYFO we paid attention to what the celebrities were wearing and provide you the means to get similar styles!

Did you fall in love with Katy Perry’s bunny shoes like we did? Her quirky shoes compliment her simple outfit without being over the top.



Bunny themed shoes continue to grow in popularity as we head into spring. Wanting shoes like Katy Perry for you or your little ones? Shop the much loved brand Irregular Choice to satisfy your bunny needs!


Big Wig

Staying on trend is easy with this shoe. It’s pink floral base and bunny embroidery follow the 2 hottest trends for SS17. Like Katy Perry, this shoe is best paired with a minimal outfit to create an elegant statement piece that people won’t forget!

Bunny Pump

Do you have little ones who love Katy Perry and are begging you for shoes like her? Don’t worry FYFO have you covered! Your girls can be just like the singing superstar with this shoe that comes in 2 colours pink and white. These are stylish shoes for little feet while still being great for their safety. The velcro strap ensures they won’t fall off their feet and the rubber sole provides grip for when they run riot!

Comfort is everything at Coachella. But we still want to look stylish! Chloe Norgaard American/Danish model wore these comfy yet stylish black mule sandals to complete her double denim outfit.



Vero Moda Celia Slip

Wanting this look? Don’t waste time and shop Vero Moda now! This black mule though comfy, will compliment any outfit and create a laidback look with its twisted faux suede knot.



Bring it back to basics this summer with the classic Trainer/Dress combination like Selena Gomez who dressed down her flowery blue dress with a pair of white trainers this year. This is a look that is easily achieved and always on trend.



Fitflop F Sporty

At fyfo we have a variety of white trainers such as these Fitflop F Sporty Trainers. These simple lace ups will compliment your summer dress without taking the attention from it. Achieving comfort and style.




Tribal and western are always trends that are festival ready! Victorial Secret models Alessandra Ambrosio and Sara Sampaio showed us how to style these trends effortlessly at the Revolve Coachella party.



Grab Sara’s style with the Chelan heel from Ravel. With a colourful tribal print and lace-up, beaded detailing you’re getting major style goals all in one shoe!



Finding the right shoes to wear is a nightmare! But don’t worry here at FYFO we not only sell you the brands but we will help you style them too! Check our Polyvore page as well as reading our blogs to find latest trends, what we have new in store and how to wear them.


Shop now at FYFO.




Cara – April's Brand of the Month

Posted By: FYFO on 06 April 2017

It’s that time of year where we struggle to find shoes that suit our needs. Transitional weather means we can’t stay in our warm winter boots but its too chilly to bring out the summer sandals. So for April’s brand of the month we offer you the solution! Cara’s Spring/Summer 17 range gives you styles that are bang on trend, practical and amazing quality.


Since opening their doors in 1986 Cara have become an innovative brand for Women’s footwear with their ever-evolving high quality designs that transform your everyday look. Their serge of popularity now means they supply to over 200 boutiques across the UK and Republic of Ireland as well as being online and having 8 independent stores of their own!



Time for a wardrobe update? Adonis, the everyday shoe that can be dressed up or down to suit your occasion and will be the perfect addition to your collection. This shoe is 100% suede with a jumbo fringe, a delicate bow and sports sole. Combine this with its metallic finish you’ll never be off trend.



Eager for summer after the recent weather? Another new Cara style for SS17 is Randy Lace. With its jute rope thick sole, a signature for espadrilles, its lace material and pale pistachio colour, the design creates a summer feel while still providing warmth from the spring time breeze with its full foot coverage. 



Wanting more of the latest trends? Noway in pastel pink is the shoe for you. Inspired by the up and coming colour way this shoe is made of pink suede. Combined with its metalic toe cap and the contrasting white sole this shoe is a luxury style while still having comfort at heart with its shaped in-sock to fit the contours of your feet.



We have more Cara styles dropping throughout the season so keep your eye on our social media for updates! Want to know more about this incredible brand and how to style these pieces for SS17, take a look at our Polyvore for more inspiration! 

Shop Cara on FYFO now! 

Lacoste - February's Brand of the Month

Posted By: FYFO on 22 February 2017

Lacoste is a French clothing company, founded in 1933 by tennis player René Lacoste and André Gillier who was the owner and president of the largest French knitwear manufacturing firm at the time. The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. 82 years after its creation, Lacoste is still an iconic lifestyle brand, which combines innovative fashion with comfort and quality.

This luxury brand takes inspiration from tennis, sailing and other sports to bring you a selection of stylish shoes and plimsolls.




Lemon Jelly - January's Brand of the Month

Posted By: FYFO on 17 January 2017

Lemon Jelly isn’t your average brand. They have one special feature that makes them stand out from the rest. All their shoes and accessories are scented! Can you guess the flavour?  The clue is in the name. Whenever we show Lemon Jelly items to people at blogger events, their favourite thing, and the thing that makes them remember Lemon Jelly is their amazing lemon scent. Designed, developed and produced in Portugal, Lemon Jelly products are high-tech product and rely on human feelings for the choice of materials and attention to details. Lemon Jelly styles vary from brogues to wellies and heels and boots in between.






Colourful, bold and not to mention scented, Lemon Jelly shoes are certainly not your normal shoe brand. We love this brand, as their styles can inject colour into your outfit, go from day to night, and have cute additions like glitter, jewels or velvet. Our favourite styles at the moment are the “Royal 03” which has gem detailing and metallic patterned elastic at the ankle, the “Dust 01” welly boot which has a removable section so the boot can go from short to log depending what you like and has gorgeous speckled detailing and finally the “Lara 11” ankle boot which features a super on trend mini block heel in a stand out lilac, so it hits the colour block trend too!



Irregular Choice – December’s Brand of the Month

Posted By: FYFO on 22 December 2016

Designer Dan Sullivan created Irregular Choice in 1999 as a reaction against the footwear market in the late 90's, which he saw as incredibly boring, brown and black styles. Taking a stand against a market that was becoming very neutral and dull, Sullivan began designing quirky shoes inspired by his travels in Asia. As the company’s ethos reads, “Recapture your freedom which eloped with your youth” - fearless designs and vivid colours are what define Irregular Choice, and make them so popular with the customers. 




The shoes aren’t inspired by trends within the fashion industry, but hold their own as individual pieces of art. The iconic Irregular Choice is dainty in shape, heavily embellished and constructed out of lavish fabrics. Another major feature in Irregular Choice shoes are their quirky heel styles, the "character heels". These have been character such as Santa Claus, squirrels, Cinderella and Alice in Wonderland.


Over the years, and as the brand increased in popularity, Irregular Choice have released collaboration collections that have all been extremely successful. Alice in Wonderland, Cinderella, and Star Wars have all had their own unique collections that have proved to be sell outs every time. 



NYE Party Heels Top Picks!

Posted By: FYFO on 22 December 2016

Ultimate comfort with Homeys, our Brand of the Month for November

Posted By: FYFO on 18 November 2016

The chill is really starting to hit here in the FYFO offices so we are happy to have the comfortable, cosy, original indoor shoe brand Homeys as our Brand of the Month. Perfect to slip into as soon as you’re home from work and want to slouch on the sofa or to sneakily wear under your desk at work.

Homeys produce men, women and children’s stylish patterned slippers with a hardwearing rubber sole to ensure that they are long lasting and durable. In our opinion though, the best thing about Homeys is their inner lining. All their slippers have the Homeys signature fleece lining to keep your feet as warm as possible. 



Homeys are here to keep your feet warm and comfortable, two necessities in any good slipper. Each slipper has an individual name, which is specific to the style. For example, one of our favourite styles is the Caru slipper. The name Caru means love in Welsh and that is exactly what Caru is, lovely. She likes nothing more than snuggling up on the sofa, blanket on and watching her favourite boxset of Friends. Oh and not forgetting a big cup of cocoa to ward off the winter chill.



Another reason Homey’s are so great is that they make the perfect stocking filler. Whether as a little gift on Christmas eve, or as a present on Christmas itself, they’re ideal to wear around the house when you’re feeling full of turkey, or standing on the porch watching the kids make snowmen.  There’s a style for everyone, whether you’re into stripes, hearts or tartan. Perfect for Granny or Grandpa, or little ones too. 



FYFO Featured in the Norfolk Magazine

Posted By: FYFO on 01 November 2016

We are super excited to have been featured in this month's edition of the Norfolk Magazine showcasing our men's own brand of footwear and some of our favourite women's styles from our stocked brands. And we couldn't think of a better magazine to be featured in than the best loved magazine of our home county!

The photoshoot took place at the beautiful Stower Grange Country House in Drayton, near Norwich and was co-ordinated by East Coat Productions, with models from Sandra Reynolds and hair and make-up by the talented Katie Barnes. Women's brands chosen to feature included FYFO favourites El Naturalista, Cara London, Gant and Vagabond. We were also able to show off our own brand called 'FYFO', a project we have been working on for a while. All styles are 100% leather and designed right here in the UK. They complimented the setting and feel of the shoot perfectly. 

It's all about the detailing this season and our photoshoot with the Norfolk Magazine showed off some of AW16's hottest trends. Mid block heels are all we have been talking about lately, they are all over the high street and definitely this seasons must-have boot. Suede seems to be the key material and the Cara London and Vagabond styles featured in the magazine are our top picks in terms of colour and shape. For men contrasting colours is the go-to trend for formal footwear for AW16. Whether its a pop of colour on the lace or a different coloured sole our own range of men's shoes has you covered! 

Check out the full shoot below:



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