Miss Shoes, FYFO's parent company, were extremely honoured to be a finalist for the best Footwear Pure-play/Multichannel Retailer at this year’s Drapers Footwear Awards. We may have not won in our category, however Schuh were well-deserved winners and that didn’t stop us from enjoying an evening of shoes, wine and fine food!
The black-tie awards were held in the Pavilion at the Tower of London on Thursday 4th June with all the major footwear players attending. The evening began with a drinks reception on the grounds of the Tower where guests were treated to champagne in the sun, allowed to mingle and secretly check out who was wearing the best shoes! The party then moved inside where a 3-course meal was served to over 50 tables of finalists, esteemed judges and footwear royalty. The menu included smoked duck, sautéed monkfish and a strawberry tart with tonka bean ice cream (which was our personal favourite!).
The Miss Shoes/FYFO team at the awards
With the wine still flowing so came the main event, the prestigious awards! Presenting was the hilarious and charming Matt Richardson along with Drapers editorial director Eric Musgrave. It was hard-fought in all categories, with the best of the best competing for the renowned accolade of winner of a Drapers Footwear Award.
We have to give a special mention to Skechers, a brand we’re proud to stock at FYFO, who won Mainstream Women’s Footwear Brand of the Year. Skechers have had a strong year, especially in the women’s footwear market so the award was well earned. You can shop our range of Skechers here: https://fyfo.co.uk/Store/Brand-skechers/
Skechers with Eric Musgrave and Matt Richardson
Other highlights included Kickers, another of our stocked brands, winning Kids Brand of the Year and Don McCarthy giving a very inspiring speech after he collected his Lifetime Achievement award. After spending 35 years moulding the footwear industry, he is mostly recently known for his triumphs at the helm of House of Fraser. McCarthy explained that he was ‘really honoured and pleased’ to receive the award, although he said he felt ‘a bit young to be thinking about a lifetime achievement award!' For our full range of Kickers, click here: https://fyfo.co.uk/Store/Brand-kickers/
Eric Musgrave, Don McCarthy and Matt Richardson
With the awards all wrapped up, the after party began! Drapers definitely know how to throw a good party, with a photo booth, Pimms stand and DJ. The people of the footwear industry took full advantage and proved that we know how to let our hair down! Overall, it was an exciting and motivating experience for everyone at Miss Shoes/FYFO and certainly one we won’t forget! We ended the evening by dancing the night away on the twinkling dance floor. Let’s just say, our feet were hurting the next morning!