Supporting local fashion businesses and charities are two very important things for us here at FYFO. So when we heard The Cottage Hair and Beauty Salon were running a charity fashion show displaying fashions from the best boutiques in Norwich we had to attend! The event, which took months of planning, was held at Norwich High School for Girls and showcased the strong range of well-known and unique brands stocked by local boutiques such as Ginger, Hatters, Aluna J and Prima Donna. Presented by Susie Fowler-Watt from BBC’s Look East, the evening also involved a charity auction and raffle as well as a talk from a representative from Break charity.
The evening began with summer styles from Aluna J, a recently opened independent boutique who stock brands exclusive to Norfolk, such as Geisha, Smashed Lemon, Uhdahl and Ashiana. Print was key for Alunla J, with bright floral bodycon dresses, snakeskin jumpsuits and leopard clutch bags. They definitely showed us that you could achieve individual style at extremely low price points. We might have to take a trip to the Royal Arcade in Norwich to get our hands on some of these incredible local brands!
Next came the boys from Hatters, launched all the way back in 1971 Hatters has grown from strength to strength in Norwich, giving the local people a wide range of contemporary brands. Showcasing a casual collection first, themes included nautical, sports luxe, preppy and even tropical vibes. There was definitely something there to take the fancy of any fashion conscious man, no matter how picky your style maybe!
If you are after understated class, look no further than Ginger. Born out of Hatters, this womenswear boutique stocks the best designer fashion in Norwich with both well-known and up and coming brands. Our personal favourite was the monochrome plaid suit, a must-have relaxed work look that we were lusting over all night!
Finishing the first half of the show was Catfish displaying a range of unique designer items that would be difficult to find anywhere else in Norwich! From Vivienne Westwood to Fred Perry, Catfish have got your entire designer needs covered. The neon orange maxi dress was the stand-out piece for us, ideal for any summer getaway!
Then came an inspiring talk from Break, reminding us all of the importance of the work they do in our area. Not only do they provide children’s’ homes for looked after children in East Anglia, they also continue to support young people as they move into adulthood through the Moving On Team. Their services are an imperative part of our community and vital help to many local children in need. Their current project is an interactive arts sculpture trail bringing 84 large and 100 small dragons to the streets of Norwich. Each dragon is sponsored by a local business, trust or group and will then be auctioned off to raise money for Break. The dragons have been painted by many local artists, one of whom was at the Charity Fashion Show where her dragon was revealed.
The second half began with another offering from Ginger and Hatters, this time showcasing their more formal attire. Both boutiques are known for their extensive formal collections, including many top designer names such as Armani, Paul Smith and Diane von Furstenberg. Ginger bought pops of colour with an extremely on trend striped fit and flare dress and a poppy printed spring coat. The Hatters models were very suave and broke tradition by gracing the catwalks with array of coloured suits.
Continuing with the formal theme, the next selection came from Prima Donna Bridal, a mother and daughter run business with one of the largest bridal showrooms in Norwich. They showed off an impressive collection with pieces suitable for all types of formal occasion. Our particular favourite was a stunning red lace dress with an open back and crystal embellishment.
The finale of the show was definitely worth waiting for. Organisers of the event, The Cottage Hair and Beauty showcased the incredible talent of their stylists with a tribute to the hairstyles of the 1920’s-1990’s. They took us through the decades, letting us relive the iconic hairstyles of those eras. It was definitely a fitting end to a fantastic night of fashion, beauty and charity!
As the night drew to a close it was revealed that over £3000 had been raised for Break. We hope the success of the event and the money raised will help improve the lives of many children in our area as well as create awareness of the amazing local fashion businesses we have here in Norwich. We look forward to the next event!