T.U.K – January’s Brand of the Month

Posted By: FYFO on 21 January 2016

FYFO is all about giving our customers a wide range of choice, styles and brands in one place! We stock over 100 brands but nothing quite as unique as our choice for January’s brand of the month! T.U.K are far from your typical footwear brand, they aspire to be different, creating ranges of fashion-led shoes with a gritty edge. Classic elements such as brogue styling are given a vulcanised sole, while your traditional court shoe is given a make-over in the shape of a cat face. Never conforming but always evolving, T.U.K have become recognized worldwide for their creepers, even gaining celebrity fans such as Rihanna, Lady Gaga, Miley Cyrus and Katy Perry.




Born in England, raised San Diego and still based in California, T.U.K have combined British sensibilities with that southern California lifestyle to become the brand they are today. They took inspiration from the underground, creating footwear for music enthusiasts, punks, bands and individuals with diverse styles. Opening their first store in 1991 in in San Diego, T.U.K’s popularity quickly took off and soon enough the official T.U.K wholesale company began. They have been continually growing ever since, distributing internationally by 2003 and collaborating with some of the most renowned musicians around.



T.U.K are constantly innovating in terms of styling, detailing, colour palettes and materials used in their designs. Our favourites from this season collection include the classic monochrome Viva Mondo creeper and the Dragonscale Ankle Boot. This boot was chosen by our T.U.K Facebook competition winner, Arianwen Robertshaw, as her prize! We want to thank all that entered; we had a wonderful response, keep your eyes peeled for news of February’s brand of the month!






If you want to grab yourself a pair of T.U.K’s that what are you waiting for?! Click the link now to shop! 

Shoe Hack for Fresher Smelling Shoes

Posted By: FYFO on 17 December 2015

Want to know a cheap and easy way to freshen your shoes? This short video will show you how:

Perfect Party Shoes!

Posted By: FYFO on 11 December 2015

It’s that time of year again where suddenly we are invited to a whole host of Christmas and New Year’s party’s and our social calendar becomes full. The dilemma then arises as to what we are going to wear for all these events? We rifle through our wardrobes, our families wardrobes and even our friends but still there is not that perfect outfit that will steal the spotlight. But do not fear! If you have to come to the conclusion that new purchases are a must but do not want the hassle of pushing through the crowds of Christmas shoppers we have the solution! We all know that a lot of the time the shoes make the outfit and here at FYFO we have certainly got some statement party shoes that will do the trick! Take a look at some of our favourite styles below. Just click the link to shop!




Whether it’s a platform, block heel, peep toe or stiletto you desire, we promise you we have it all! In a variety of materials and finishes including suede, snakeskin, metallic or patent you won’t be disappointed! Shop our full range of party shoes from brands such as Ruby Shoo, Menbur, French Connection and Dolcis here.



Our top women’s heels for this Christmas season (left to right clockwise):


  • Blink 701755-a Court Shoes - £42.99 
  • Marco Tozzi 2-214405-36-202 Strappy Heels - £26.99 
  • Menbur 006342 Strappy Heels - £74.99 
  • Truffle Collection Vela 11 Lace Up Heels - £35.99 
  • Truffle Collection Rhona 1 Court Shoes - £25.99 
  • French Connection Nava Strappy Heels - £74.99 




Often men’s formal shoes can be a bit plain and uninspiring. If like us you prefer something with a bit more detail we have brogues, lace ups, slip on’s and Chelsea boots to suit any taste. And don’t worry, if you’re after something simpler we’ve got you covered too! Check out our full range of men’s formal shoes from brands such as Gant, Gucinari, Pikolinos, Frank Wright and many more here.



Our top men’s formal shoes for this Christmas season (left to right clockwise):


  • Frank Wright Woking II Lace Up shoes - £64.99 
  • Ikon Ritchie Brogues - £52.99 
  • Gucinari Rby-01 Brogues - £89.99 
  • Paulo Vandini Naver Brogues - £79.99 
  • Gant Herman Brogues - £129.99 
  • Gant Spencer Chelsea Boots - £104.99 

Shoe Care Hacks Infographic

Posted By: FYFO on 07 December 2015

Homeys Slippers - December's Brand of the Month

Posted By: FYFO on 03 December 2015

December is upon us already and we’re starting to get in the Christmas spirit! The festive season is the time of year where you just want to relax, put your feet up and spend some time at home with loved ones. So what better brand to feature as our Brand of the Month for December than Homeys!



Homeys don’t want you to run faster, throw further, be thinner, be tanned, be strong; they want you to be you! They celebrate home and all the things we love to do in it. They encourage you to stay in and bond with your couch, eat pizza, order curry, drink tea, drink beer, play Playstation, read the paper, have friends over. Their slippers are the perfect accessory for all these activities, giving you comfort, style and warmth all in one! Every pair has been designed to be multi-purpose, durable and fun! The warm textile lining and easy access Velcro side are just 2 of the many features that make Homey’s slippers stand-out from the crowd. With a wide range for men, women and children in a vast array of colours and designs we couldn’t think of a better gift to give this Christmas! 



As part of our Brand of the Month, for Homeys Slippers, we asked our staff to take a few minutes to put their feet up, relax in the slippers and tell us what they thought of the footwear. See their reviews in the video below.


And don't forget to check out our range of Homeys to treat your feet for the festive season.


FLY London – November’s Brand of the Month

Posted By: FYFO on 09 November 2015

Not your typical footwear brand, Fly London are known for producing collections that stand-out from all else on the high street, preferring to let creativity do its work than follow trends. This month we are celebrating this individuality by giving Fly London pride of place as our brand of the month for November. 



Owned by Fortunato O. Frederico & Ca Lda, FLY London was created in the UK in 1994 and now have a head office and production facility in Portugal. Their ethos of creating original products using traditional techniques in unexpected ways remains as strong as it was when the company was founded. A FLY shoe is both unique and imaginative with a strong identity that encompasses a variety of colours, materials and styles. Their designers have no brief or limitations, their creativity is allowed to flow free and this leads to ranges that adhere to their key statements…“Ever changing, Ever developing” and “Always progressive, Never conventional”. 



After over 20 years FLY London have established themselves as a major player in the footwear market and have expanded into other ranges such as bags and footwear. FLY London products are sold in more than 3.000 multi-brand stores and there are 6 FLY London flagship stores across Portugal, England, Ireland and the USA. It is clear that FLY London is here to stay, proving themselves to be more than just a brand but a lifestyle. Don’t walk, FLY!

FYFO featured in the top 50 UK fashion bloggers

Posted By: FYFO on 30 October 2015

We are extremely excited to be featured as number 11 in Rebateszone's Top 50 UK Fashion Bloggers! We love to see the hard work of UK fashion bloggers being recognised and celebrated. Please check out the article and all the fellow bloggers included, you won’t be disappointed!

Top 50 Fashion Bloggers In UK


Source: rebateszone.com


Halloween Style Steals!

Posted By: FYFO on 26 October 2015

It’s that time of year again where we go dress-up crazy, paint our faces, wear masks and look frightening on purpose! Over the years Halloween costumes have grown to include the weirdest and most wonderful of characters and nowadays almost any outfit can be made scary with a touch of clever makeup and a selection of creepy accessories. So with many people choosing to create their own Halloween outfits we’ve decided to put together a range of our Halloween inspired products to get you in the mood for the festivities!


T.U.K A8858 Dod Skull Flat Ballerina Shoes £54.99



Who says Halloween can’t be fun and colourful! These T.U.K skull flats are a perfect alternative to spending Halloween in heels!


Metal Mulisha Criminal Goth Dress £32.03



Sexy yet sophisticated, this is the ideal black dress for Halloween! A printed bodice with lace overlay and sheer skirt add to the gothic feel of the dress. Pair with a witches hat or some cat ears to complete the look! Get yours here!


Iron Fist Distant Memory Peep Toe Heels – Now £24.99 were £39.99



Peep toe platforms that are perfect for any Halloween party! This monochrome design features skulls and studs, printed lining and a 5.5 inch heel. If you’re looking for Halloween statement shoes then you’ve found them! Shop them here.


Religion Na1226 Clutch Bag £35.99 



Accessories are known to make the outfit and the Religion Na1226 clutch will infuse that pop of colour to your Halloween style. A compact bag with studded embellishment and handy wrist strap adds that individual stamp to your look.


Dolcis Ols308 Strappy Heels £32.99



The ultimate goth shoe! If you want to make an impact with your Halloween style this year then these Dolcis ols308 heels certainly fit the bill! A chunky grooved platform and block heel create that striking, fearsome vibe that any Halloween costume needs!


FYFO's Top 10 Shoe Comfort Hacks!

Posted By: FYFO on 23 October 2015

Gant – October’s Brand of the Month

Posted By: FYFO on 19 October 2015

FYFO are very pleased to welcome Gant as our brand of the month for October. This classic American brand may be known for their tailored shirts but their footwear range continues to expand and grow from strength to strength. Staying true to the brands heritage and image, Gant have created shoes that are structured, timeless and of exceptional quality. Tightly connected to the apparel, the footwear collection is developed around the same three seasonal themes as set by Gant’s head creatives. Gant’s journey to a credible, modern fashion brand has been detailed but they have developed from their American sportswear roots, infusing a sophisticated European style to become a unique and much loved brand. However, it all began with a Ukrainian boy in search of his American dream. 



A 17-year-old Berl Gantmacher started life in America by changing his name to Bernard and enrolling in night classes at Columbia University’s College of Pharmacy. Soon he found himself work on the Lower East Side of New York; the hub of the city’s busy garment industry. Bernard worked hard and learnt the trade of tailoring. It was here that he would meet the woman who would become his wife, Rebecca Rose. His new found entrepreneurial skills led to him partnering with Morris Shapiro and founding the Par-Ex Shirt Company based in Brooklyn. Par-Ex made shirts par excellence for other brands, including Brooks Brothers. After enjoying success, the Par-Ex Shirt Company, relocated to upscale New Haven, Connecticut where Bernard and Rebecca started a family. Marty and Elliot Gantmacher would influence their father’s business hugely. They recognised the change in traditions after the Second World War; America was entering a period of new kinds of art, music and fashion. This provided new opportunity for the family business and the son’s convinced their father it was time to leave Par-Ex behind and establish their own label selling tailored shirts. Consequently, Gant Inc was born in 1949. 



To this day Gant headquarters hold and archive of Gant shirts from the founding year of the company to present, each a source of inspiration for collections to come. Creative Director, Christopher Bastin places huge important on this archive as a design foundation for the company, stating that “having a legacy is something that sets you apart and gives you authenticity and credibility. And, most importantly, it gives you a platform and security as a brand.” This proves that despite adapting to the modern times, Gant has remained and will always remain faithful to the Gantmacher’s vision.


You can find our full range of Gant footwear, including some of our favorite styles like Spencer and Laura, on FYFO here!


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