15 July 2016
Summer is in full swing and this month we are featuring probably one of the most iconic sandals out there as our brand of the month. Birkenstock is a major global player in the footwear market; sold in some 90 countries it is one of the top 5 global footwear brands. With over two and a half centuries of experience, the company’s roots can be traced back to 1774. Founded in Germany and now their most well known shoe brand, Birkenstock stand for excellent comfort, high functionality and extraordinary quality. Their range has diversified dramatically – now including mules, trainers and boots as well as their classic sandal styles such as the Arizona and the Madrid.
The heart of all models is the original Birkenstock footbed. The word "footbed" was first used by Birkenstock in the 1930s for anatomically shaped insoles that have special support characteristics. Unlike other orthopedic corrective and support inserts at the time, the original Birenstock footbed was envisioned in order to promote the maintenance of healthy feet. The footbed is a shock absorption system and an exercise machine at the same time! With its anatomical moldings, it supports and relieves pressure on your feet when you walk. At the same time, it exercises your leg muscles. This is made possible by the flexible cork and latex core, which is still the basis and reference point for all other model developments at Birkenstock.
Take a look at exactly how the footbed promotes healthy feet in the below diagram:
1. Footbed edge:
The high footbed edge protects the toes during the rolling motion of the foot.
2. Toe grip:
There are raised indentations at the front of the footbed near the toes. Thanks to the toe grip the toes remain loose and spread out in their natural position.
3. Cross arch support:
The support that runs through the middle of the footbed stabilizes the metatarsal bone. In this way, the transverse arch support helps ensure that the foot has a naturally straight and solid stance.
4. Suede lining:
The flexible suede lining, which is gentle on the skin, nestles up softly against your foot and adjusts to its contour. The open-pored and breathable surface helps ensure a comfortable foot climate, even during strenuous physical activity.
5. Inner and outer longitudinal-arch supports:
The arch supports that run alongside the sides of the footbed surround the tarsal bones inside and out. This gives the foot the stability it needs when it takes a step.
6. Deep heel cup:
The very deep molding in the heel area supports the foot tissue and holds the heel bone firmly in its natural position. This provides the foot with nearly as much support when it is in a sandal as when it is in a closed shoe.
7. Cork latex footbed:
The four integrated layers of the footbed are the secret behind the extraordinary comfort. The shock-absorbing and highly flexible cork and latex core supports and relieves pressure on feet. The natural material is heat- and cold-insulating and provides a good foot climate.
Birkenstock have been all over our social channels and website this month so if you’re looking for some Birkenstock inspo head there now. Or you can shop our full range of Birkenstocks on FYFO here