FLY London – November’s Brand of the Month

Posted By: FYFO on 09 November 2015

Not your typical footwear brand, Fly London are known for producing collections that stand-out from all else on the high street, preferring to let creativity do its work than follow trends. This month we are celebrating this individuality by giving Fly London pride of place as our brand of the month for November. 



Owned by Fortunato O. Frederico & Ca Lda, FLY London was created in the UK in 1994 and now have a head office and production facility in Portugal. Their ethos of creating original products using traditional techniques in unexpected ways remains as strong as it was when the company was founded. A FLY shoe is both unique and imaginative with a strong identity that encompasses a variety of colours, materials and styles. Their designers have no brief or limitations, their creativity is allowed to flow free and this leads to ranges that adhere to their key statements…“Ever changing, Ever developing” and “Always progressive, Never conventional”. 



After over 20 years FLY London have established themselves as a major player in the footwear market and have expanded into other ranges such as bags and footwear. FLY London products are sold in more than 3.000 multi-brand stores and there are 6 FLY London flagship stores across Portugal, England, Ireland and the USA. It is clear that FLY London is here to stay, proving themselves to be more than just a brand but a lifestyle. Don’t walk, FLY!

FYFO featured in the top 50 UK fashion bloggers

Posted By: FYFO on 30 October 2015

We are extremely excited to be featured as number 11 in Rebateszone's Top 50 UK Fashion Bloggers! We love to see the hard work of UK fashion bloggers being recognised and celebrated. Please check out the article and all the fellow bloggers included, you won’t be disappointed!

Top 50 Fashion Bloggers In UK




Halloween Style Steals!

Posted By: FYFO on 26 October 2015

It’s that time of year again where we go dress-up crazy, paint our faces, wear masks and look frightening on purpose! Over the years Halloween costumes have grown to include the weirdest and most wonderful of characters and nowadays almost any outfit can be made scary with a touch of clever makeup and a selection of creepy accessories. So with many people choosing to create their own Halloween outfits we’ve decided to put together a range of our Halloween inspired products to get you in the mood for the festivities!


T.U.K A8858 Dod Skull Flat Ballerina Shoes £54.99



Who says Halloween can’t be fun and colourful! These T.U.K skull flats are a perfect alternative to spending Halloween in heels!


Metal Mulisha Criminal Goth Dress £32.03



Sexy yet sophisticated, this is the ideal black dress for Halloween! A printed bodice with lace overlay and sheer skirt add to the gothic feel of the dress. Pair with a witches hat or some cat ears to complete the look! Get yours here!


Iron Fist Distant Memory Peep Toe Heels – Now £24.99 were £39.99



Peep toe platforms that are perfect for any Halloween party! This monochrome design features skulls and studs, printed lining and a 5.5 inch heel. If you’re looking for Halloween statement shoes then you’ve found them! Shop them here.


Religion Na1226 Clutch Bag £35.99 



Accessories are known to make the outfit and the Religion Na1226 clutch will infuse that pop of colour to your Halloween style. A compact bag with studded embellishment and handy wrist strap adds that individual stamp to your look.


Dolcis Ols308 Strappy Heels £32.99



The ultimate goth shoe! If you want to make an impact with your Halloween style this year then these Dolcis ols308 heels certainly fit the bill! A chunky grooved platform and block heel create that striking, fearsome vibe that any Halloween costume needs!


FYFO's Top 10 Shoe Comfort Hacks!

Posted By: FYFO on 23 October 2015

Gant – October’s Brand of the Month

Posted By: FYFO on 19 October 2015

FYFO are very pleased to welcome Gant as our brand of the month for October. This classic American brand may be known for their tailored shirts but their footwear range continues to expand and grow from strength to strength. Staying true to the brands heritage and image, Gant have created shoes that are structured, timeless and of exceptional quality. Tightly connected to the apparel, the footwear collection is developed around the same three seasonal themes as set by Gant’s head creatives. Gant’s journey to a credible, modern fashion brand has been detailed but they have developed from their American sportswear roots, infusing a sophisticated European style to become a unique and much loved brand. However, it all began with a Ukrainian boy in search of his American dream. 



A 17-year-old Berl Gantmacher started life in America by changing his name to Bernard and enrolling in night classes at Columbia University’s College of Pharmacy. Soon he found himself work on the Lower East Side of New York; the hub of the city’s busy garment industry. Bernard worked hard and learnt the trade of tailoring. It was here that he would meet the woman who would become his wife, Rebecca Rose. His new found entrepreneurial skills led to him partnering with Morris Shapiro and founding the Par-Ex Shirt Company based in Brooklyn. Par-Ex made shirts par excellence for other brands, including Brooks Brothers. After enjoying success, the Par-Ex Shirt Company, relocated to upscale New Haven, Connecticut where Bernard and Rebecca started a family. Marty and Elliot Gantmacher would influence their father’s business hugely. They recognised the change in traditions after the Second World War; America was entering a period of new kinds of art, music and fashion. This provided new opportunity for the family business and the son’s convinced their father it was time to leave Par-Ex behind and establish their own label selling tailored shirts. Consequently, Gant Inc was born in 1949. 



To this day Gant headquarters hold and archive of Gant shirts from the founding year of the company to present, each a source of inspiration for collections to come. Creative Director, Christopher Bastin places huge important on this archive as a design foundation for the company, stating that “having a legacy is something that sets you apart and gives you authenticity and credibility. And, most importantly, it gives you a platform and security as a brand.” This proves that despite adapting to the modern times, Gant has remained and will always remain faithful to the Gantmacher’s vision.


You can find our full range of Gant footwear, including some of our favorite styles like Spencer and Laura, on FYFO here!


Get your Autumn/Winter 15 style on-point with our video lookbooks!

Posted By: FYFO on 13 October 2015




Student discount has arrived on FYFO! Claim your's with UNiDAYS now!

Posted By: FYFO on 06 October 2015


We are very excited to partner with UNiDAYS to offer all verified students discount across all products on FYFO! Simply login or register to claim your discount code. 

Plus for a limitied time only we are offering 20% student discount as an introductory offer. Don't miss out! Happy shopping!



FYFO’s round up of the best shoes from the SS16 catwalks

Posted By: FYFO on 05 October 2015

Fashion month may be coming to a close but we’re not done yet! Take a look at our top SS16 styles from New York, London, Milan and Paris and discover what trends will be hitting the shops next summer!


New York


Calvin Klein



Slip-on sneakers paired with gold anklets took Calvin Klein back to its minimal, sportswear heritage. However, small creative elements such as frayed satin edges made this collection far from ordinary.





It looks like laser cut footwear is here to stay for spring 16!  Marchesa unveiled their first luxury footwear collection with an array of intricate laser cut heeled sandals showing their footwear can be just as beautiful as their apparel. 


Michael Kors



Michael Kors gives you three trends in one sandal for Spring/Summer 16. The platform sandal trend has been interpreted by many designers, with Kors adding texture in the form of blue and grey python print and a crossover strap with buckle for wearability. 







Cut out boots and belt bags adorned the Burberry SS16 show and were a hit with the fashion critics. Reflecting the classic trench coat buckle Burberry is synonymous for, the adaptation of a small officer’s shoulder bag from the Burberry archive is fashioned in a smooth English suede and House check cotton, woven at the Burberry mill in Yorkshire.


Jonathan Saunders



Barely-there Perspex and strappy sandals worked perfectly with the acid brights at Jonathan Saunders. These are definitely a SS16 staple!


Holly Fulton and Christian Louboutin 



SS16 bought about Fulton’s second collaboration with Christian Louboutin with her repeat prints applied on to Bella Tinge wedged sandals. The collection had a 60’s edge, with neon geometric prints and detailed embroidery, giving a new twist to the platform sandal that’s fast becoming SS16 must-have shoe! 




Gianvito Rossi



Gianvito Rossi gave us a Navajo theme for SS16, with monochrome stiletto sandals with fine white and black strips of napa suggestive of Native American feathers. Finished with lace up ankle detailing this stand-out shoe is elegant yet evocative. 


Jimmy Choo



If you’re looking for a statement summer sandal, Jimmy Choo is the answer! Creative director Sandra Choi took inspiration from California and the sunny landscapes of Los Angeles, with the architecture of Frank Gehry and Richard Meier influencing her sculpted shapes. The novel "banana heel" was applied to much of the range, including these bright metallic, strappy sandals expressing the fun, futuristic, and architectural gestalt Choi sought for next season.







Combining the cut-out trend with one of SS16’s hottest colours, designers Carol Lim and Humberto Leon bring Kenzo’s signature manipulation of shape to footwear. These over the knee patent white sandals are certainly eye catching summer shoes!


Vivienne Westwood



The gold of the affluent 12th century Venice featured throughout Vivienne Westwood’s SS16 collection. Like many other designers during fashion month, the platform sandal featured in the footwear line up, this time in a multi-strap deep gold version.  


Elie Saab



Feminine elegance is what Elie Saab is known and loved for and the SS16 collection didn’t stray from the designers roots. With layers of flowing lace paired with laser cut lace up sandals and flat gladiators Saab created a relaxed, graceful vibe.

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