Step into Summer with May's Brand of the Month - Havaianas!

Posted By: FYFO on 11 May 2015

The flip flop is the iconic summer shoe. Whether you’re on holiday, at the beach, by the pool or even just in the garden, the flip flop is an essential for those lazy summer days. However, with so much choice on the high street and online it can be tough to find the perfect flip flop. This is why many people have turned to Havaianas for the answer! The rise of Havaianas can largely be put down to the exceptional product they provide for their customer. The brand is unique in many ways; they combine trend-led design and comfort with a Brazilian flare, creating something that is proving to be hard to rival in the current market. But what is Havaianas’ story?

Havaianas was born in 1962. Inspiration came from a Japanese sandal called the Zori, made from fabric straps with rice soles. This inspiration is reflected even up to the present day, with all Havaianas footwear having a textured, rice patterned sole.

‘Havaianas – the real ones’ became their slogan in the 1970’s. This slogan came about due to the large number of companies trying to copy the famous Havaianas design but were unable to match the quality, performance and durability of a pair of true Havaianas.

For the 1998 world cup, Havaianas created a design that became the most sought-after flip flop around the world. By placing a small Brazilian flag on the strap this style not only became the pride of most Brazilians but it also became one of their most loved flip flops that continues in popularity today.

Perhaps the stand out features of a Havaianas flip flop are its colour and print. Havaianas continue to launch new colourways, develop new prints and even create new styles such as Havaianas Baby and Havaianas Slim.

FACT: Havaianas do not like waste! They reuse 90% of all their leftovers.

FACT: The name Havaianas actually means Hawaii in English, not Brazil! This is because when Havaianas was born the most desired holiday destination was the fun and upbeat island of Hawaii.

FACT: 184 million pairs were sold last year, that’s 6 pairs per second! To this day over 3 billion pairs have been sold, if lined up they would go around the earth 40 times. Out of every 100 Brazilians, 94 has owned or do own a pair of Havaianas proving there are a staple in every Brazilian’s wardrobe!

FACT: A pair of Havaianas is said to last you 1.61 thousand miles. That’s a lot of walking!

Now in over 60 countries worldwide, it is fair to say Havaianas have the recipe for success. They stay true to their Brazilian heritage with their footwear embodying Brazilian culture, energy and lifestyle. This is why we love Havaianas here at FYFO and we have a fantastic range of rainbow coloured styles for you to choose from online Or you can check out our top picks below to get your summer style on point this season!

H.Brasil Logo in green

This is the iconic Havaianas flip flop! With traditional Brazilian colours and even the Brazilian logo on the strap, you will truly represent Brazil and its distinctive style in these! Shop them here:

H.Hype in palm print

The ultimate, laid-back beach style! Ideal for all you surfers and sun worshippers! The monochrome palm tree print adds that cool, casual vibe to this design. Shop them here:

H.Ipe in pink hibiscus print

Floral is always top of the trend list every Spring/Summer season and Havaianas taps into this trend flawlessly! The hibiscus and bird print in soft pink and blue tones creates a stand-out, feminine style. Shop them here:

H.Slim in black

For all you colour-shy flip flop wearers Havaianas still has the perfect design for you! Refined and easy-to-wear the slim style is comfort at its best! In a classic black colourway this flip flop can be paired with almost anything and still look chic! Shop them here:

Dream Dresses and New Interpretations at Bridal Fashion Week 2015

Posted By: FYFO on 22 April 2015

There’s been an abundance of lace, tulle and chiffon at Bridal Fashion Week in New York and we certainly wish we were there to immerse ourselves in the fairy-tale atmosphere. But instead we have pulled together some of our favourite styles and trends and combined them with some fabulous FYFO footwear to help you re-create the looks!

The Trouser Suit

An androgynous twist on bridal wear seemed to be adopted by many designers including Carolina Herrera, Naeem Khan and Pamella Roland. Defying expectations, each designer made their own interpretation of the classic trouser suit, some opting for a cropped trouser, others went more daring with a flare. Either way, we are loving this super modern take on bridal fashion!

What would you pair with a traditional trouser suit? A timeless court shoe of course! This seemed to be most designer’s choice of footwear at Bridal Week and we have the perfect pair of Anne Michelle wedding court shoes if you fancy recreating this unusual bridal look.

Find these shoes at:


Nude Tones

Blush shades paraded down the catwalk at Jenny Packham and Reem Acra. Throwing classic white and cream out of the window designer weren’t afraid to add a hint more colour to their collections palette for Spring 16. Feathers and floral embellishments enhanced these neutral tones, proving that bridal wear can be unconventional and diverse.

Finish off this feminine look with these creamy nude Moda in Pelle pointed heels and add a touch of elegance and sophistication to your novel nude bridal outfit.

Get this style at:


Pearl and Crystal Embellishments

What girl doesn’t want sparkle and shine on her wedding day! Badgley Mischka, Ines de Santo and Monique-Lhuillier catered to this desire by giving us floaty and ladylike styles adorned with embellishments of crystals and pearls. Whether it be a crystal covered bodice or sheer pearl sleeves these dresses definitely didn’t disappoint! 

Special dresses require special shoes and if you are looking for diamanté encrusted footwear; we’ve certainly got it! These Anne Michelle platforms are ideal for completing that blinged-out bridal look.

Grab yourself a pair of these at:


Classic and Plain

If you’re looking for something more simple and chic then look no further! Carolina Herrera, Jenny Packham and Pamella Roland showed us that bridal wear can be understated and captivating at the same time. Timeless silhouettes and fabrics will always have a place in bridal fashion and designers have embraced this for Spring 16.


The Filippa Scott Rosie court shoe is the ultimate satin wedding shoe. Great for paring with a clean, white wedding gown!

Shop these shops at:


Lingerie Inspired

Lace corsets and sheer panelling were seen all over the catwalks and Bridal Week, incorporating lingerie elements into classic shapes to create looks oozing with sensuality. The masters of this combination were Galia Lahav, Oscar de la Renta and Vera Wang showing the fashion world that bridal wear can be slightly riské and daring.


Lace will always remain a staple of bridal wear and these Anne Michelle lace peep toe shoes are essential for any bride who wants that lingerie inspired wedding outfit.

Add these to your wardrobe at:

Want a New Pair of New Balance Sneakers?

Posted By: FYFO on 17 April 2015

We’ve teamed up with our friends at New Balance and are giving you the chance to win a pair of New Balance sneakers in our latest Facebook competition.

We want to know how you #useyourrun!  Entering is easy, all you need to do is upload a photo to our Facebook wall that highlights an element of your run.  This can be a scenic shot of where you run, to an amusing photo of what you wear to run in, or an interesting portrait of who you run with. 

The competition is open until Midnight April 30th so why not dig out your favourite picture of your run and enter now.

We’ll choose our favourite photo and the lucky winner can choose from our range of New Balance sneakers.


Good luck!


Click here to see competition terms and conditions:


New Balance



Drapers Footwear Awards 2015 Shortlist Announced

Posted By: on 27 March 2015

The Drapers Footwear Awards 2015 shortlist has been announced and we’re delighted to have been nominated for the Footwear Pure-play/ Multichannel Retailer of the Year category, which recognises great customer service and online shopping experience.

We’re very excited to have been considered alongside some of the biggest household names including Dune, New Look and Schuh.  The Drapers Awards celebrate outstanding performance, innovation and creativity in the footwear retail sector, so to be shortlisted is an honour we are very proud of.

We can’t wait until the black tie awards evening on June 4th - it’s going to be a great night and hopefully we’ll be celebrating.

March's Brand of the Month - Gola

Posted By: FYFO on 05 March 2015

A British label through and through, our brand of the month for March has provided sporting celebs and the fashion-conscious alike with decades of design innovation. Gola is a true legend when it comes to the world of athletics and sportswear - in its heyday during the ‘70s, the brand ranked in the top three sports brands. But did you know that Gola was producing shoes way back in the early 20th century - the company is rich with history! Read our five fun facts to find out more about Gola’s past….


FACT: This year, Gola will be celebrating it’s 110th birthday. Born and registered on May 22nd 1905, Gola was the creation of already established company Joseph Leeson & Sons, a manufacturer of athletic goods. It is believed that the name Gola is an anagram of goal - check out this old school photo of Gola’s first ever ad campaign on the side of a double decker bus.



FACT: We have Gola to thank for the commonly used term ‘trainer' - previously referred to as ‘training shoes’, Gola came up with this abbreviated term in 1967, just a year before the iconic Harrier trainer hit the market.


FACT: Gola has sponsored many sports stars, including Bob Paisley, Bill Shankly, Emlyn Hughes, Gerry Francis, Peter Shilton and who could forget Roy of the Rovers, the fictional comic star of the ‘80s.  Another proud moment came in 1975, when Gola supplied training kits for none other than Manchester United! Controversy struck when in 1977 footballer Stan Bowles walked out onto the pitch wearing one Gola and one Adidas boot - he’d accepted money from both brands to represent each of them the day of the match!


FACT: And its not just sports stars who have worn Gola over the past 110 years…in 1940 Gola began producing boots specifically for the British Armed Forces - a truly patriotic brand.



FACT: In 1973, Gola running spikes set world record! David Bedford ran the 10,000m in a record breaking 27 minutes and 30.8 seconds…a man with great talent no doubt, but we can’t help but think that the Gola 203 spikes he wore made reaching his goal just a little bit easier.


Here at FYFO we have a great collection of classic and sportswear styles from Gola - shop them now…




Footwear Industry Awards Winners!

Posted By: FYFO on 18 February 2015


Back in December we were nominated for the ‘Best Use of Technology/E-Tailer’ award at the Footwear Industry Awards 2015….unfortunately we didn’t make the cut, but a heap of other great brands did. They were spoilt to an evening of extravagance, with a cocktail reception followed by dinner and fine wine, all hosted by comedian Paul Sinha to make sure guests were suitably entertained. The three-course meal was then followed by a casino with plenty of prizes to be won - we’re not sulking in the slightest…we didn’t even want to go….



Okay - we’re lying! The evening sounds like great fun was had by all, there is even photographic evidence to prove it. But here at FYFO, we’re rather more concerned with the award winners. We would like to say a big congratulations to those brands who were recognised for their excellence this year. Clarks took the prize for Men’s Brand of the Year, whilst Gabor won Ladies Brand of the Year. ’Best Use of Technology/E-Tailer’ went to Rieker - bravo!

We’re proud to say that here at FYFO we stock many winning brands and those who were highly commended! Check out our selection of Rieker, Skechers, Ricosta and FLY London shoes on FYFO!


Want to view a comprehensive list of the winners? Click here…




February’s Brand of the Month - Religion

Posted By: FYFO on 12 February 2015


So, February is in full swing - the party season is well and truly over, we’ve been checking-in at the gym for a good month now (the quest to locate the curious ‘abdominal muscle’ is still on-going), and we eagerly await the first signs of spring. This transitional period is always a tricky one to judge when it comes to fashion….we’re desperate to crack out a sleeveless tailored jacket and throw on some frayed denim a-la-Marques Almeida, but the British weather remains a mystery to us - can you believe it was snowing in some parts of the country last week? We aren’t taking any risks! Thats why our brand of the month was an easy choice - we wanted to up-the-fashion-ante whilst also thinking practically about the dire possibility of snow……Yes, we’ve chosen Religion as February’s Brand of the Month.


Religion’s signature style is follows a ’No Fear’ policy - each design is the result of experiments with washes, techniques and trends as the brand strives to create diverse pieces which lead the way in the fashion world. And they have done just that….A major hit with celeb fashion fanatics such as Rihanna, Agyness Dean, Jessie J, Rita Ora and Labrinth, Religion is a must have in your wardrobe.



‘Distressed garments with a rock star edge’


Popular in their collections are slogan-tees, distressed jeans and glamorously gothic tunic dresses. Charcoal hues and eerie graphics play a large part in each collection - expect plenty of leather and floaty printed silks. We think they are perfect for our February style as they have a great collection of leather jackets, long-knits, and casual yet on-point footwear perfect for battling anything that the weather throws at us.



Heavily influenced by music and British heritage, Religion ventured into the fashion world during the early 90s, at the heart of the booming east-end club culture - “Music was chemically inspired and beliefs were publicly expressed.” Now the brand has expanded to include bags, shoes, scarfs and belts - all the added extras you need to complete your outfit. Available in five continents, it’s fair to say that Religion has made its mark on the high street, finding itself nestled somewhere between the grungy glamour of All Saints, and the playfulness of Forever21.


Fancy checking it out further? FYFO has a great range of Religion shoes and accessories for both men and women right here…







Paris Men’s Fashion Week Round-Up

Posted By: FYFO on 28 January 2015


Paris Men’s Fashion Week seems to have sparked huge fashion controversy. Amongst the sea of men suited and booted up in bright pea-coats and tailored trousers, Rick Owens’ collection stuck out like a sore thumb - rough, primal, and risky. Rick Owens shocked audiences with his AW15 collection with warped knits, and most notably….nudity. The collection stole the limelight, the press going mad over Owens’ flashing models, leaving the other designers to fade into the background. But here at FYFO we want to show you that Paris Men’s Fashion Week produced much more than just a press frenzy…


In defiance, we have picked our favourite shows and chosen some fancy footwear to help you re-create the look.


Christophe Lemaire

Christophe Lemaire’s AW15 collection was typically functional. A wearable collection consisting of muted blacks, blues, greys and browns - the odd outfit accented with the feature colour: cream. But don’t mistake this collection as purely practical…there was an understated elegance which gave each outfit a slick coolness. Layering was rife, as were quality fabrics - Lemaire accessorised with leather gloves, silk scarves and black biker boots. 


Pair these black biker boots from Gucinari with a pair of tailored trousers, cream knit and double breasted coat to achieve Lemaire’s understated elegance.



As expected, Kenzo burst onto the runway with colour and life. The collection as a whole had a futuristic punk vibe - heavy military boots, paired with modern silhouettes. Oversized parkas and bomber jackets were teamed with skinny trousers, all in bright oranges, khaki greens, pinks and blues, with the odd messy graphic print. We loved the speckled chunky knits and purple chunky brogues!


Want to recreate this look? Think chunky and bright…choose these vibrant Frank Wright combat boots




Here at FYFO we are suckers for pinstripes! ….so its obvious that Hermes AW15 collection was going to be one of our favourites. Navy pinstripe was used to create sporty silhouettes, the fabric complimented by greys, olive greens, and accents of purple and lime green. The sporty theme was carried throughout the entire look - even the trousers were baggy and elasticated to give a more relaxed feel. Luxe textures took centre stage, with the use of crocodile skin, suede and leather. Each model wore a pair of shiny smart black brogues to finish off the look.


Try out this look with a pair of the Hush Puppies Asa Moderna Formal Brogues


Or opt for a chunkier style - the T.U.K Gibson Formal Brogues will modernise any smart outfit...

Golden Globes Trends!

Posted By: FYFO on 21 January 2015


Unless you’ve been hiding under a rock for the past week, you’ll have seen that the first event of the year on the Hollywood calendar took place recently, with a mass overload of celeb snaps in pretty frocks and dashing dinner jackets. The Golden Globes Awards 2015 saw Boyhood win Best Motion Picture, Eddie Redmayne take home Best Actor for his portrayal of Stephen Hawking in The Theory of Everything and, another British success, Joanne Froggatt claim Best Supporting Actress for her role in Downton Abbey.

And whilst the event holds prestige in the world of film and acting for its recognition of those who have achieved great things….we are concerned with a more important issue - the fashion! As always, the Golden Globes sets a precedent for the year to come - and, believe me, the bar has been set high. Here at FYFO we have our favourites. Sienna Miller looks stunning as always in this heavily embellished chinoiserie effect Miu Miu gown - the low-v neckline adds a hint of sex-appeal to the somewhat courtly fabric. Amy Adams gets full marks for her fab colour palette; this greecian Versace gown in pale lilac sets off her auburn hair, and gives her skin a soft peachy glow! Finally, Michelle Monaghan opts for a simple yet effective look with this shimmering strappy Jason Wu gown, hinting towards Kate Moss circa 1993.


Miller in Miu Miu, Adams in Versace, Monaghan in Jason Wu.



So, here are some of the key trends which graced the red carpet which we will be channelling this season!


Kruger in Emilia Wickstead, Beckinsdale in Elie Saab, Refaeli in Kaufman Franco, Stone in Lanvin, Johnson in Chanel.


We are excited to announce that glitter and sparkles were everywhere on the red carpet! Keep lines simple but metallics bold in 2015 like Diane Kruger and Bar Refaeli for a modern take on classic glamour. Too shy for head-to-toe glitter? Make like Emma Stone with a sparkly accent, who created a perfect blend of feminine and masculine with a Lanvin jumpsuit – the clean tailoring was set off by a huge bow and beaded bodice exposing her shoulders.


Williams in Armani Privè, Mirren in Dolce & Gabbana, Ora in Zac Posen, Klum in Versace.

Dunham in Zac Posen, Schilling in custom Ralph Lauren, Mara in Miu Miu, Zeta-Jones in Angel Sanchez.


Red was the number-one choice at the Globes this year, with at least ten of our beloved celebs donning the seductive colour. We love Rita Ora’s simple frock – perfectly sculpted over her curves, this strapless number had the addition of a mermaid-style skirt…every girls dream! Taylor Schillings red gown couldn’t be more different in style, but it’s still one of our favourites. The ‘Orange is the New Black’ star opted for a modern take on the classic ball-gown – a custom piece by Ralph Lauren. A cross-over halter neck left the back exposed was masterfully teamed with a full-skirt. Lines were simple and effective. Red can look fab on both blondes andbrunettes! Why not keep it simple by experimenting with bold red lips this year? We love this darker shade by MAC called Chili!



Rossellini Wiedemann in unknown, Mann in Kaufmanfranco, Ratajkowski in Escada, Dewan in Carolina Herrera, Watts in Gucci, Swift in Jenny Packham.


Another colour trend spotted on the Golden Globes carpet was yellow! Most celebs went for a pale tone, like Jenna Dewan, who wore a Caroline Herrera strapless dress with the addition of a flowing trail and accessorised with diamante encrusted jewellery to make her look every inch the princess! Naomi Watts opted for a bolder sunshine yellow in a Gucci column dress teamed with a daring Bulgari snake necklace. The one piece of advice we will be taking away from these ladies? Silver and yellow work together like a dream! Simplify this trend by adding a pair of these to your yellow ensemble….!



New Year, New You, New Balance - Our Top Picks!

Posted By: FYFO on 06 January 2015


As our brand of the month, we’ve decided to hand pick a few of our favourite New Balance running trainers to point you in the right direction…but safety comes first! 

When purchasing running trainers you must consider the shape of your foot in order to prevent injury. Knowing whether you have high-arches or flat feet is essential when choosing the perfect shoe for you in order to prevent over-pronation or under-pronation whilst running. If you didn’t already know, pronation is the rolling motion the foot makes when it lands on a surface; from the outside of the heel rolling inwards to be flat on the ground.


(Taken from Asics)

Want more information on how to find out what type of foot you have? Click here to swot up on the ins-and-outs of choosing the right trainer for you!


Ladies Trainers

The Pink Pair

We love these fashion-forward bright pair of trainers! Ideal for neutral runners, these flashy colourful trainers have grooves from the heel to the toe for unbeatable flexability and a mesh upper for a sock-like fit . With a 12mm drop, and technology such as a ACTEVA® lite midsole for extra comfort and an EVA ((Ethyl Vinyl Acetate) sock-liner, this is a no-brainer! 


The Retro Runner

This combination of reds, blues and whites bring back memories of the late 80’s and early 90’s! Perfect for all levels of runner, the 680v2 is praised for being highly versatile. A mesh upper allows for maximum breathability.  Complete with an ABZORB® Crash Pad, 12mm drop and injection moulded EVA, this trainer caters to all!



Mens Trainers

The Neon Pair

This ultra-light neon pair are ideal for the daily runner. With technology such as a FantomFit upper for superior support and fit, REVlite® midsole foam and ABZORB® cushioning to safeguard against repeated shocks, this shoe has it all! Complete with a blown rubber forefoot and an 8 mm drop.


The Foot-Glove

These ultra-lightweight trainers are perfect for those who love the ‘barely there’ trainer. So flexible that they can be rolled into a ball, the Minimus Zero Trail trainers have 0mm drop, and can be worn sock less. Perfect for roads and light trails, these trainers have a super-breathable upper and roomy forefront meaning that feet stay cool and dry!



Have a peak at our other New Balance trainers right here on FYFO!


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