Back to School 2015 Brochure

Posted By: FYFO on 19 August 2015

To read our online Back to School brochure click here.



Vionic Shoes - The Ultimate in Comfort and Fashion!

Posted By: FYFO on 13 August 2015

I'm sure most of us at some point have suffered from some kind of foot, leg or back pain from time to time, right? Thankfully, podiatrist and founder Philip Vasyli has created Vionic Shoes.

These shoes are designed with FMT technology that promotes proper leg alignment which will then also help with those annoying aches and pains in the feet and back. And the best part is you get all this comfort and support without sacrificing style.

Watch the short video below to find out more about Vionics and don't forget to check out our shop to buy your pair today. Your feet will thank you for it.

 



FYFO's Back to School Guide

Posted By: FYFO on 12 August 2015

The rush has begun to ensure you are fully prepared for the new school year. We understand that this isn't an easy task to undertake, therefore to make sure you’ve got all the essentials covered we’ve put together a checklist of the basics.

 

1. Uniform

Perhaps the most difficult thing to find is that perfect fitting school uniform. Time will be spent continually trying on multiple sizes of trousers and polo shirts until eventually the correct fit will be found! Hence why uniform deserves its place as our top essential for back to school 2015.

 

2. Functional Footwear

A sturdy, long lasting pair of shoes is always near the top of the priority list for going back to school. No matter the style or design they must be practical and comfortable for those hours spent running around the playground!

 

3. Backpack

You are always going to need a place to store all your school essentials so a spacious backpack is a must! Whether you choose a classic style or something a bit more unusual a backpack is certainly a necessity.

 

4. Pencil Case

Pens, pencils, rubbers, rulers…school stationary can sometimes be never ending! Therefore, a pencil case is vital to ensure everything is kept together and nothing goes missing.

 

5. Lunchbox

Every child needs that fuel and energy to aid their learning and get them through the school day. This is why a fully stocked lunchbox is the final important item on our checklist.

 

 

FYFO’s top Back to School picks

 

Discover our top picks for school shoes this season, featuring a range of styles for both girls and boys and a selection of top brands including our brand of the month Kickers. You can shop all these sizes in a variety of sizes on FYFO.

 

Girls

 

Kickers

 

Kick T Brogue Patl Formal Shoes: £49.99

 

Go back to school in style with the Kick T Brogue from Kickers. This shoe boasts many benefits such as a cushion foam footbed, leather upper and MicroFresh technology, plus a cute T-bar design and patent finish.

 

Hush Puppies

 

Brose Formal Shoes: £39.99

 

 

If you’re after practicality and style, the Brose from Hush Puppies has both in abundance! A full leather upper, adjustable Velcro strap and non-slip soles enhance the sturdiness, whilst the printed lining and bow detailing add that fashion element.  

 

 

Petasil

 

Bobi Formal Shoes: £44.99

 

 

The Bobi from Petasil is the definition of a classic school shoe. In a Mary Jane style, with a full leather upper, adjustable Velcro strap and non-slip soles it has all the features of a long-lasting, reliable shoe.  

 

Gola

 

Harlow Neon Backpack: £15.99

 

Bright and bold! The Harlow in neon pink has adjustable shoulder straps and main and front zip compartments making it spacious and vibrant.

 

Boys

 

Kickers

 

Kick Hi J Core Ankle Boots: £49.99

 

 

The iconic Kick Hi style in a school shoe! Made in full leather with a quality construction and supreme durability this sure is definitely school-proof!

 

RSB

 

Andy Formal Shoes: £12.99

 

 

If you’re looking for value for money then look no further than the Andy by RSB. A patent finish, Velcro strap and padded insoles give you comfort, support and style for a low price. 

 

Skechers

 

Tobias Formal Shoes: £29.99

 

 

With a high quality, full leather upper, a non-marking rubber outsole and twin Velcro straps, plus a soft lining, Skechers prove that school schools can be functional, enduring and comfortable all in one!

 

Billabong

 

Mission Backpack: £28.29

 

 

The Mission Backpack is both practical and stylish. With a large main compartment, two side pockets and a sizeable front compartment there is more than enough room to store all the school essentials you need!

 

Kids Shoes Size Guide

 

We all know it can be difficult to find that perfect fitting school shoe, but with the following size guides we hope to make it a little easier! Please note our size guide only reflects average measurements; size and width may vary depending on the brand. Therefore, we have included size guides from some of our top school shoe brands to ensure you can make an informed decision about your purchase.

 

FYFO Kids Shoe Size Guide:

 

Kids Shoe Sizes (0 to 6)

Size:

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

5.5

6

European

16

16

17

18

18

19

19

20

20

21

22

22

23

USA

0.5

1

1.5-2.0

2.5

3

3.5

4

4.5

5

5.5

6

6.5

7

CM

8.31

8.9

9.2-9.5

10.2

10.5

10.8

11.4

11.7

12.1

12.7

13

13.3

14

Kids Shoe Sizes (7 to 12.5)

Size:

6.5

7

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

European

23

24

25

25

26

27

27

28

29

30

30

31

31

USA

7.5

8

8.5

9

9.5

10

10.5

11

11.5

12

12.5

13

13.5

CM

14.3

14.6

15.2

15.6

15.9

16.5

16.8

17.1

17.8

18.1

18.4

19.1

19.4

Kids Shoe Sizes (13 to 6) 

Size:

13

1

1.5

2

2.5

3

3.5

4

4.5

5

5.5

6

European

32

33

34

34

35

36

36

37

37

38

38

39

USA

1

2

2.5

3

3.5

4

4.5

5

5.5

6

6.5

7

CM

19.7

20.6

21

21.6

21.9

22.2

22.9

23.2

23.5

24.1

24.4

28.

 

 

 

 

 

 

 

 

 

Kickers

 

Geox

 

 

JUNIOR

EU US UK MM
26 9 8.5 174
27 10 9 180
28 10.5 10 187
29 11 11 193
30 12 11.5 200
31 13 12.5 206
32 1 13 214
33 2 1 220
34 3 1.5 227
35 3.5 2.5 233
36 4 3 240
37 5 4 247
38 5.5 5 254
39 6 6 260
40 6.5 6.5 267
41 7 7 273

BABY

EU US UK MM
17 2 1.5 114
18 3 2.5 120
19 4 3 127
20 4.5 3.5 134
21 5.5 4.5 140
22 6.5 5 147
23 7 6 154
24 8 7 160
25 8.5 7.5 167


Get back to school ready this August with our Brand of the Month, Kickers!

Posted By: FYFO on 04 August 2015

As the new school year approaches the list of back to school essentials begins to grow! One of the most difficult items to find can be perfect fitting, hardwearing school shoes. This is precisely why we have chosen Kickers as our Brand of the Month for August. Fresh from their win at the Drapers Footwear Awards 2015 for best Kids Brand of the Year, Kickers make finding ideal school footwear easy. With a strong range of styles in high quality leather with the additional benefit of scuff resistant features, there isn’t much more you could ask for! 

 

 

Kickers began life in the 1970’s when a French fashion visionary named Daniel Raufast developed a new style of casual boot to wear with jeans. Kickers soon captured the interest of both fashion and music enthusiasts and grew into the unique brand that it is today.

 

Probably the most recognised style, The Kick Hi, has become iconic for Kickers. First produced in 1975, and still at the forefront of each collection, it has proved it’s dominance and durability for 30 years. Constantly being reinvented whilst staying true to its original design elements, the Kick Hi is definitely a style worth investing in.

 

 

Kickers distinctive approach to designing footwear has led to the brand gaining a reputation worldwide for high quality, classic and relaxed footwear, which has an unmissable attention to detail. Its popularity can be the result of many reasons, but perhaps it is the fact that Kickers is a brand that’s accessible to all that really sets them apart. Their appeal to multiple ages, genders and lifestyles, combined with the unrivalled comfort and style in every shoe, makes Kickers a brand that withstands passing trends, and thrives in a highly competitive market.

 

For our full range of Kickers products click here!

 



FYFO Spring/Summer 15 Lookbook

Posted By: FYFO on 17 July 2015

This is our visual guide to the SS15 season! Find out how to style our top summer products according to trends and occasions, and be inspired by brands such as Billabong, Gola, Geox, Skechers and Havaianas! You can also shop all our featured products by clicking on the links below. All looks were photographed by Holly Moss and styled by Naomi Alderton. Please note some clothing and accessories included in the lookbook are models or stylists own, but all styles listed below are available to shop on FYFO.

 

Key Looks

 

Festival

 

 

From left to right (click on style name to shop):

Marco Tozzi 226110722 Shoulder Bag 

Gioseppo Oliveira Ankle Boots

Havaianas H.hype Flip Flops 

Dunlop Dunub8752kha Backpack 

Billabong Peru SS Shirt 

Mel Dance Ankle Strap Sandals 

 

Hummel Sl Stadil Trainers 

Gola Katana Mix Trainers 

Billabong Q1ss23 T-Shirt 

 

Bogs Classic Winter Bloom Wellington Boots 

Animal Nita Shoulder Bag 

Gioseppo Pack Coventry Ankle Boots 

Felmini Alaska Ankle Boots 

 

Sports

 

Skechers Trade Winds Trainers 

Religion Women’s Allegiance Trainers 

 

Skechers Skech-air 2 Aim High Trainers 

Skechers Island Style Trainers 

 

 

UCLA Peterson Other Casual Trousers 

Skechers Next Move Trainers 

 

Santa Cruz Circulate Basketball Shirt 

K-Swiss Lozan III Trainers 

Billabong Deploy Backpack 

K-Swiss Alvary Lth Skate Shoes 

 

Party

 

 

Anne Michelle L2219gm Strappy Heels 

Ruby Shoo Jenna Court Shoe Heels

Ravel Louise Strappy Sandals 

Moda in Pelle Kace Court Shoes 

 

 

Ravel Oklahoma Court Shoes

Ruby Shoo Sadie Strappy Heels 

 

 

Dolcis Point High Heels

 Odeon Lp3445vv2c Peep Toe Heels 

 

Bridal

 

 

Lexus Athena Peep Toe Heels 

Moda in Pelle Distinct Heels 

Menbur 004345 Peep Toe Heels 

 

Summer

 

 

Gola Stadia Trainers 

Billabong Split Wave SS T-Shirt

Geox D Peonia C Wedge Heel Sandals 

Pikolinos BBB-984 Satchel 

 

 

Gioseppo Carolina Ankle Strap Sandals 

 

 

Havaianas H.brasil Mix Flip Flops 

Havaianas H.slim Thematic Flip Flops 

G-Heaven 2389 Summer Dress 

Mel Move Flat Ballerina Shoes 

 

Back to School

 

Petasil Bobi Formal Shoe

Hush Puppies Story M Formal Shoes  

 

Florsheim Reveal Bike Ox Formal Shoes ​

Geox J Elvis K Formal Shoes 

RSB Andy Formal Shoes 

 

Lifestyle

 

Festival

 

 

Billabong Deploy Backpack

Skechers Equalizer This Way Trainers 

Lambretta Blue Paisley Shirt 

Djinns Low-Lau Unilinen Casual Lace Up Shoes 

 

 

 

 

Summer

 

Birkenstock Madrid Slip On Mule Sandals 

Billabong New Echoes Maxi Dress 

 

Gola Aubery Woven Loafers 

Pikolinos Tembo W7b-ma0603 T Bar Sandals 

 

Skechers Define Volkan Trainers 

 

Gola Blade Trainers 

 

Religion Paper Hi Top Combat Boots 

Peter Werth P1g00030 Casual Shirt 

 

 

Kids

 

Ricosta Jenson Casual Shoes 

Gioseppo Malecon Casual Shoes 

Umi Mac Sandals 

 

 

Skechers Gorun Ride-Go Too Sports Trainers 

Birkenstock New York Kinder Sandals 

 

Umi Cady Sandals 

 

 

Ricosta Chica Sandals 

Skechers Uprush Sandals 

Gioseppo Estefania Casual Shoes 

 

 

Back to School

 

 

Petasil Bella Bts Formal Shoes 

 

To shop the full range of products featured in the lookbook click here!



New Balance Instagram Competition! Win a pair of the brand new Vazee!

Posted By: FYFO on 17 July 2015

Calling all runners! We have teamed up with our friends at New Balance UK to offer our Instagram followers the chance to win a pair of their new Vazee Rush trainers that were recently released on 1st July 2015. Whether you’re entering an event such as Race for Life, taking part in your local Parkrun or just running for fun the Vazee is the ultimate speed running shoe.

 

The Vazee Rush has all the features you need for a smooth, comfortable and fast run. The semi-firm midsole cushioning and robust blown-rubber outsole cushioning make for a protective and soft ride, and the substantial front toe spring and athletic fit ensure you get the most speed out of your run as possible. All of that, on top of a sleek, clean design, what more could you want!

 

 

This year New Balance have partnered with GoodGym, a charity organised to combine exercise with doing something positive in your community. For example, this could be helping paint your local community centre, doing some gardening for the elderly or anything that is physical work aiding the local community.  ‘Do good, get fit’ is their mantra and their running groups do exactly this; they have used their run not only to improve their fitness but to improve the lives of people in their local area. 

 

To be in with a chance of winning the competition, all you have to do is:

 

1. Regram our Vazee post on Instagram on your account

2. Tag @fyfouk

3. Use the hashtags #Vazee and #FYFO

4. Follow @fyfouk 

 

 

T&C’s apply.

 

Competition runs until midnight on 31st July and the winner will be announced on our Instagram page. Good luck!



FYFO SS15 Brochure

Posted By: FYFO on 10 July 2015

Today we are launching our first online brochure! Discover more about FYFO's history, highlights over the past few months, our Brand of the Month for July and the top festival trends for SS15. Plus, get your hands on an exclusive voucher code, giving you 20% off your next order with us!

Click here to take a look at the brochure!



Animal – July’s Brand of the Month!

Posted By: FYFO on 07 July 2015

We can finally say it is well and truly summer! So if you’re heading for the sun or even if your destination is closer to home, our Brand of the Month for July has your holiday wardrobe sorted! Recognised as a leader in surf and sports footwear and apparel, Animal continues to go from strength to strength and build a strong, loyal following of outdoor living enthusiasts looking for fashion built an active lifestyle. 

          

 

Originally born in 1987 by two surfers, Animal began life selling small quantities of watch straps from a back bedroom of one of their mother’s houses. These webbing hook and loop straps were a solution to a common surfing problem of loosing watches in the water due to straps breaking under extreme conditions. The ease of wear and sturdiness of the strap allowed it to cross over to a vast variety of other actions sports, such as skateboarding, snowboarding and mountain biking. Soon, Animal found their success growing and the business expanded into sports watches, and before long their range developed into not only accessories, but clothing, footwear, eyewear, wetsuits and much more. Today, Animal has an extensive team of riders who, through their ‘rider-refined’ program test all Animal products to ensure their performance is of the highest standard. 

 

 

Top Animal Products for SS15

 

Blawa Board Surf Shorts

 

Surf style at its finest! This is what Animal is known and loved for. The Blawa Board Shorts feature a bold navy and white design with an internal elasticated key loop, making these shorts both fashion conscious and practical. Add this to your wardrobe here

 

 

Harley Maxi Skirt

 

Maxi skirts are synonymous with the summer season and warm weather. The Harley Maxi Skirt combines not only the nautical trend but also monochrome colouring, which is key for SS15. Shop this summer must-have here

 

 

Costaz Flip Flops

 

A sleek and simple design with a pop of colour is what the Costaz is all about! However, comfort is still central to this flip-flop. An EVA footbed and outsole, merged with a soft moulded upper strap gives that ease of wear that you require from this style of sandal. Get your hands on a pair here.

 

 

Marcy Plimsolls

 

Childrenswear has become an important market for Animal and they now provide a wide range of apparel and footwear for boys and girls. The Marcy plimsoll taps into their love for skateboarding, combining a pretty multi-coloured floral print with a thick-soled design. Made from canvas, they are ideal for the summer season. Shop them on FYFO here.

 

 

 

FYFO will be keeping you updated regularly throughout the month on all things Animal, and we will also be running an exclusive Facebook giveaway between 20th and 31st of July. So head to our Facebook page during the end of the month and enter the competition to be in with a chance of winning some amazing Animal prizes! 



The ‘Prince George Effect’ rejuvenates Crocs into a must-have kid’s shoe

Posted By: FYFO on 06 July 2015

It is fair to say that Crocs are the type of shoe that divides opinion. However, it seems that with the help of little Prince George that brand has received a welcome boost in popularity and consequently, profit. Recently pictured sporting a pair whilst watching his dad, the Duke of Cambridge, play in a charity polo match, the prince has set off a surge purchases, with the shoes enjoying an increase of 1,500% in worldwide sales.

 

 

 

This certainly isn’t the first time the Prince’s style has caused a stir. In 2014, after official Christmas photographs of Prince George were released with him wearing Cath Kidston’s knitted guard tank top, the brand had to rush to restock this sort-after item. It seems the Prince, like his mother, has the fashion world watching and waiting for what he will wear next.

 

Luckily, here at FYFO, we still have George’s chosen style of Crocs in stock. The Crocband Slip On in navy features a secure heel strap and is made from croslite material for lightweight cushioning. The design also features a red and white striped print along the rim of the shoe, tapping into the nautical trend this summer. You can shop this style here, or our full range of Crocs here.

 

 

 



Get your Tennis style on-point this Wimbledon with K-Swiss and FYFO

Posted By: FYFO on 01 July 2015

Wimbledon is a much-loved British sporting tradition, with millions of people every year enjoying tennis at its best. However, we have to confess that Wimbledon is not only about the tennis for us, sometimes our focus may turn to the incredible on-court and court-side style of the professionals and spectators. Fashion is everywhere to be seen at Wimbledon so if you’re wondering what footwear to rock during tennis season then look no further than K-Swiss! Known for powering some of the world’s best tennis starts to major championships K-Swiss has perfected tennis footwear and apparel, becoming a brand worn not only on-court but also adopted by the masses who have incorporated K-Swiss into their everyday style. 

 

 

This iconic brand was founded in 1966 by two Swiss brothers, who moved to California to pursue their dream of starting their own footwear company. Drawing inspiration from their passion for skiing they created the first all-leather tennis shoe, the K-Swiss classic. This classic style remains one of the most well-known and recognised sneaker styles even after 50 years of existence. K-Swiss have built a reputation for creating exceptional products that combine comfort, style and athletic expertise that allow the brand to capture the admiration of tennis professionals, as well as the everyday fashionista. Most noticeably, K-Swiss are the footwear and apparel sponsor for Bob and Mike Bryan who won Wimbledon in 2013 and are looking to repeat this success this year after coming second in 2014.

 

 

For Wimbledon 2015 FYFO have teamed up with K-Swiss to offer our Facebook fans 2 opportunities to win a pair of men’s K-Swiss trainers of their choice from our selection on FYFO. To enter the competition, we want to you to bet on who you think will win the Wimbledon Men’s Semi-Final and Final. Simply vote in our Facebook poll as to who you believe will win and if you get it right you will be in with a chance of winning! The competition will open as soon as the semi-finalists and finalists are announced and will close 1 hour before the matches begin.

 

 

Check out our full range of K-Swiss products here.

Or for more info and t&c’s of the competition please click here.



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