Lacoste - February's Brand of the Month

Posted By: FYFO on 22 February 2017

Lacoste is a French clothing company, founded in 1933 by tennis player René Lacoste and André Gillier who was the owner and president of the largest French knitwear manufacturing firm at the time. The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. 82 years after its creation, Lacoste is still an iconic lifestyle brand, which combines innovative fashion with comfort and quality.

This luxury brand takes inspiration from tennis, sailing and other sports to bring you a selection of stylish shoes and plimsolls.




Lemon Jelly - January's Brand of the Month

Posted By: FYFO on 17 January 2017

Lemon Jelly isn’t your average brand. They have one special feature that makes them stand out from the rest. All their shoes and accessories are scented! Can you guess the flavour?  The clue is in the name. Whenever we show Lemon Jelly items to people at blogger events, their favourite thing, and the thing that makes them remember Lemon Jelly is their amazing lemon scent. Designed, developed and produced in Portugal, Lemon Jelly products are high-tech product and rely on human feelings for the choice of materials and attention to details. Lemon Jelly styles vary from brogues to wellies and heels and boots in between.






Colourful, bold and not to mention scented, Lemon Jelly shoes are certainly not your normal shoe brand. We love this brand, as their styles can inject colour into your outfit, go from day to night, and have cute additions like glitter, jewels or velvet. Our favourite styles at the moment are the “Royal 03” which has gem detailing and metallic patterned elastic at the ankle, the “Dust 01” welly boot which has a removable section so the boot can go from short to log depending what you like and has gorgeous speckled detailing and finally the “Lara 11” ankle boot which features a super on trend mini block heel in a stand out lilac, so it hits the colour block trend too!



Irregular Choice – December’s Brand of the Month

Posted By: FYFO on 22 December 2016

Designer Dan Sullivan created Irregular Choice in 1999 as a reaction against the footwear market in the late 90's, which he saw as incredibly boring, brown and black styles. Taking a stand against a market that was becoming very neutral and dull, Sullivan began designing quirky shoes inspired by his travels in Asia. As the company’s ethos reads, “Recapture your freedom which eloped with your youth” - fearless designs and vivid colours are what define Irregular Choice, and make them so popular with the customers. 




The shoes aren’t inspired by trends within the fashion industry, but hold their own as individual pieces of art. The iconic Irregular Choice is dainty in shape, heavily embellished and constructed out of lavish fabrics. Another major feature in Irregular Choice shoes are their quirky heel styles, the "character heels". These have been character such as Santa Claus, squirrels, Cinderella and Alice in Wonderland.


Over the years, and as the brand increased in popularity, Irregular Choice have released collaboration collections that have all been extremely successful. Alice in Wonderland, Cinderella, and Star Wars have all had their own unique collections that have proved to be sell outs every time. 



NYE Party Heels Top Picks!

Posted By: FYFO on 22 December 2016

Ultimate comfort with Homeys, our Brand of the Month for November

Posted By: FYFO on 18 November 2016

The chill is really starting to hit here in the FYFO offices so we are happy to have the comfortable, cosy, original indoor shoe brand Homeys as our Brand of the Month. Perfect to slip into as soon as you’re home from work and want to slouch on the sofa or to sneakily wear under your desk at work.

Homeys produce men, women and children’s stylish patterned slippers with a hardwearing rubber sole to ensure that they are long lasting and durable. In our opinion though, the best thing about Homeys is their inner lining. All their slippers have the Homeys signature fleece lining to keep your feet as warm as possible. 



Homeys are here to keep your feet warm and comfortable, two necessities in any good slipper. Each slipper has an individual name, which is specific to the style. For example, one of our favourite styles is the Caru slipper. The name Caru means love in Welsh and that is exactly what Caru is, lovely. She likes nothing more than snuggling up on the sofa, blanket on and watching her favourite boxset of Friends. Oh and not forgetting a big cup of cocoa to ward off the winter chill.



Another reason Homey’s are so great is that they make the perfect stocking filler. Whether as a little gift on Christmas eve, or as a present on Christmas itself, they’re ideal to wear around the house when you’re feeling full of turkey, or standing on the porch watching the kids make snowmen.  There’s a style for everyone, whether you’re into stripes, hearts or tartan. Perfect for Granny or Grandpa, or little ones too. 



FYFO Featured in the Norfolk Magazine

Posted By: FYFO on 01 November 2016

We are super excited to have been featured in this month's edition of the Norfolk Magazine showcasing our men's own brand of footwear and some of our favourite women's styles from our stocked brands. And we couldn't think of a better magazine to be featured in than the best loved magazine of our home county!

The photoshoot took place at the beautiful Stower Grange Country House in Drayton, near Norwich and was co-ordinated by East Coat Productions, with models from Sandra Reynolds and hair and make-up by the talented Katie Barnes. Women's brands chosen to feature included FYFO favourites El Naturalista, Cara London, Gant and Vagabond. We were also able to show off our own brand called 'FYFO', a project we have been working on for a while. All styles are 100% leather and designed right here in the UK. They complimented the setting and feel of the shoot perfectly. 

It's all about the detailing this season and our photoshoot with the Norfolk Magazine showed off some of AW16's hottest trends. Mid block heels are all we have been talking about lately, they are all over the high street and definitely this seasons must-have boot. Suede seems to be the key material and the Cara London and Vagabond styles featured in the magazine are our top picks in terms of colour and shape. For men contrasting colours is the go-to trend for formal footwear for AW16. Whether its a pop of colour on the lace or a different coloured sole our own range of men's shoes has you covered! 

Check out the full shoot below:



A/W16 Boot Guide

Posted By: FYFO on 27 October 2016

Become an urban explorer with Palladium, our brand of the month for October

Posted By: FYFO on 13 October 2016

As we settle into Autumn and the weather starts to take a turn for the worst our wardrobes need to be adapted. Out goes the summer sandals and lightweight trainers and in comes something more study and seasonally appropriate. The transition from summer to winter isn’t a simple time of year to put together outfits that are both stylish and functional. But our brand of the month for October have got you covered. Palladium introduces their AW16 Explorers range: 

Since its inception in 1920, exploration has defined Palladium. For AW16 the brand rewrites the exploration rulebook with the launch of its officially sponsored infantry of professional explorers, each supporting Palladium’s AW16 collection of Waterproof boots.



A first for Palladium, the Europe-wide explorer squad features a handpicked edit of Europe’s most esteemed exploration photographers working via Instagram. Team members include celebrated London urban explorer, Night Scape, Amsterdam’s Sizoo brothers and Berlin street photographer Willy Drlima.

Over the past six years, heritage boot brand Palladium has explored cities across the globe, delving deep into their urban subcultures. Connecting with global influencers including Pharrell Williams as well as scene-setting local creatives, Palladium has delivered powerful insights and storytelling chapters through its ongoing series of urban explorations. 



With this season’s wave of new professional collaborations, Palladium turns the page on an encyclopaedia of engaging new international explorations aimed to inspire and build a community for explorers around the world to share their imagery and stories.

With this new range Palladium helps combat unpredictable weather conditions with the launch of the Waterproof collection. Blending fashion with function, the Waterproof range employs a combination of premium oiled leathers, shearling linings, nylon mesh textiles and a fully waterproof construction developed to brave the rainiest of days.

The product featured in this campaign is the iconic Pampa Sport Cuff WPN that you can shop on FYFO here.


Strive – September’s Brand of the Month

Posted By: FYFO on 28 September 2016

September has been a busy month here at FYFO. We’ve had boxes upon boxes of new stock in and lots of new brands join the FYFO family. But this month we’ve been celebrating a very special and unique brand, one that aims to alleviate the long-standing problem of foot pain. Strive isn’t your standard comfort footwear company, it’s revolutionary, and we’re here to tell you why.

In 1980 Strive’s parent company LBG Medical Ltd became the first custom made foot orthotic laboratory in Europe manufacturing custom insoles. More than 35 years and millions of custom made insoles later, they are still the world’s leading foot heath care supplier to the medical market. Their mission has always been to ‘enable as many people as possible to enjoy superior foot care to improve their quality of life’. This passion has led to the development of Strive Footwear – an exciting and attractive brand of footwear, which incorporates all of our knowledge and experience gained over the past 35 years.



The secret to Strive’s success is in their unique BFT technology footbed – an ever present component in every single sandal and shoe they develop. BFT technology is the unique combination of a contoured footbed, patent pending dual density sole unit and a worldwide patented sole geometry which can help to reduce excessive pronation, align the body and by properly supporting the foot can save energy by reducing muscle fatigue.

Their goal is to provide stylish supportive footwear for your lifestyle. Nowadays we walk mainly on hard unforgiving surfaces like pavements, concrete and wooden or tiled floor and thus are where our feet need a little help because the foot has to compensate in an unnatural position. These unnatural positions can cause all sorts of problems in your feet, legs, knees, hips and back. These unnatural positions are a major contributor to one of the most common foot problems – over pronation (excessive flattening arch). A chain reaction then occurs causing the leg to excessively rotate and putting forces onto the kneecap and back. 



Strive’s footwear is designed by a podiatrist and incorporates their unique Biomechanical Footbed Technology which correctly supports your feet in their optimum position. This helps to control excessive pronatory forces and naturally re-align your feet. It improves the transfer of weight from the rearfoot to forefoot whilst walking and absorbs harmful impact forces whilst increasing muscle efficiency. 

Their sandals were a sell out over the summer and now their Autumn/Winter range is selling quick too! They were also a hot with fashion bloggers, check out Cassie Fairy’s review on a pair of AW16 Strive shoes she was gifted by us. With trainers, mary janes and slip on loafers theirs a style for everyone. Shop now on FYFO!


Geox - August's Brand of the Month

Posted By: FYFO on 19 August 2016

Summer may be coming to an end, but we’re still getting some hot days here in the UK. That’s why we’re so happy that Geox is our brand of the month. Boots and trainers just aren’t cutting it, and our feet are longing for some comfy sandals and loafers that let them stay cool. 

The Italian company that bought us the famous “shoes that breathe” have been stepping up their game recently and producing some really on trend styles. While they’ve been a key player in the footwear game since 1995, they have been best known for their reliable leather footwear for children, and comfort footwear for the older generation. This is starting to change though – over the past few years, Geox has made a significant move towards seasonal trends and styles, bringing in pony hair, mixed prints, pastels and florals, all while sticking to their core values of using breathable and/or waterproof fabrics.  Long gone are the days of sensible and comfortable footwear looking boring. Geox are here to change the game, one cool, comfortable step at a time. 



This season, Geox brings us flatforms, leopard prints, mixed textures and patents. Though staying true to their traditional styles such as the loafer, they also produce ballerina flats with added comfort for some sole relaxation as well as a great range of men and childrens shoes. Our top pick for women is the “Darline” sandal. You may have seen this over our social media channels – we can’t get enough of it. The leopard, metallic pink and flatform sandal ticks so many boxes. We’re devasted there’s none in our size to try on and sneak out of the office.



For little ones, our top pick is something a bit fun. These “Ayko” trainers are the perfect pair for birthday parties where kids want to run around non-stop but still look party ready. These fun sneakers come in both silver and gold so they match any outfit! 


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