The flip flop is the iconic summer shoe. Whether you’re on holiday, at the beach, by the pool or even just in the garden, the flip flop is an essential for those lazy summer days. However, with so much choice on the high street and online it can be tough to find the perfect flip flop. This is why many people have turned to Havaianas for the answer! The rise of Havaianas can largely be put down to the exceptional product they provide for their customer. The brand is unique in many ways; they combine trend-led design and comfort with a Brazilian flare, creating something that is proving to be hard to rival in the current market. But what is Havaianas’ story?
Havaianas was born in 1962. Inspiration came from a Japanese sandal called the Zori, made from fabric straps with rice soles. This inspiration is reflected even up to the present day, with all Havaianas footwear having a textured, rice patterned sole.
‘Havaianas – the real ones’ became their slogan in the 1970’s. This slogan came about due to the large number of companies trying to copy the famous Havaianas design but were unable to match the quality, performance and durability of a pair of true Havaianas.
For the 1998 world cup, Havaianas created a design that became the most sought-after flip flop around the world. By placing a small Brazilian flag on the strap this style not only became the pride of most Brazilians but it also became one of their most loved flip flops that continues in popularity today.
Perhaps the stand out features of a Havaianas flip flop are its colour and print. Havaianas continue to launch new colourways, develop new prints and even create new styles such as Havaianas Baby and Havaianas Slim.
FACT: Havaianas do not like waste! They reuse 90% of all their leftovers.
FACT: The name Havaianas actually means Hawaii in English, not Brazil! This is because when Havaianas was born the most desired holiday destination was the fun and upbeat island of Hawaii.
FACT: 184 million pairs were sold last year, that’s 6 pairs per second! To this day over 3 billion pairs have been sold, if lined up they would go around the earth 40 times. Out of every 100 Brazilians, 94 has owned or do own a pair of Havaianas proving there are a staple in every Brazilian’s wardrobe!
FACT: A pair of Havaianas is said to last you 1.61 thousand miles. That’s a lot of walking!
Now in over 60 countries worldwide, it is fair to say Havaianas have the recipe for success. They stay true to their Brazilian heritage with their footwear embodying Brazilian culture, energy and lifestyle. This is why we love Havaianas here at FYFO and we have a fantastic range of rainbow coloured styles for you to choose from online https://fyfo.co.uk/Store/Brand-havaianas/. Or you can check out our top picks below to get your summer style on point this season!
H.Brasil Logo in green
This is the iconic Havaianas flip flop! With traditional Brazilian colours and even the Brazilian logo on the strap, you will truly represent Brazil and its distinctive style in these! Shop them here: https://fyfo.co.uk/Products/Details/havaianas-hbrasil-logo-flip-flops
H.Hype in palm print
The ultimate, laid-back beach style! Ideal for all you surfers and sun worshippers! The monochrome palm tree print adds that cool, casual vibe to this design. Shop them here: https://fyfo.co.uk/Products/Details/havaianas-hhype-flip-flops
H.Ipe in pink hibiscus print
Floral is always top of the trend list every Spring/Summer season and Havaianas taps into this trend flawlessly! The hibiscus and bird print in soft pink and blue tones creates a stand-out, feminine style. Shop them here: https://fyfo.co.uk/Products/Details/havaianas-hipe-flip-flops
H.Slim in black
For all you colour-shy flip flop wearers Havaianas still has the perfect design for you! Refined and easy-to-wear the slim style is comfort at its best! In a classic black colourway this flip flop can be paired with almost anything and still look chic! Shop them here: https://fyfo.co.uk/Products/Details/havaianas-hslim-flip-flops