Dan Sullivan created Irregular Choice in 1999 as a reaction against the increasingly boring footwear market! Taking a stand against a market that was becoming very neutral and dull, Sullivan began designing quirky shoes inspired by his travels in Asia. As the company’s ethos reads…“Recapture your freedom which eloped with your youth” - fearless designs and vivid colours are what define Irregular Choice! The shoes aren’t inspired by trends within the fashion industry, but hold their own as individual pieces of art. The iconic Irregular Choice is dainty in shape, heavily embellished and constructed out of lavish fabrics.