FYFO (Fuel Your Fashion Online) began life as a small business, set up by husband and wife team Monica and Martin Lott. Developed from Monica's feminine passion for footwear, the couple began selling affordable shoes through eBay and Amazon under the brand Miss Shoes. This rapidly expanded into a successful business and this lead to the creation of a stand alone website, FYFO. Now, FYFO are stocking a vast range of hugely popular and diverse footwear brands, as well as clothing and accessories for women, men and children.  

We were a finalist for Footwear Pure-play/ Multichannel Retailer of the Year in the Drapers Footwear Awards 2015. Additionally, we have previously featured in the Eastern Daily Press and are interested to hear from the media if they wish to run a story about our business. We can be contacted on info@fyfo.co.uk