Behind the Scenes of our SS17 Shoot!

Posted By: FYFO on 17 May 2017

This month we hit the streets of Norwich City Centre for our Spring/Summer 2017 shoot to provide you guys with 5 of the latest SS17 footwear trends and show how you can style them!



We battled with the weather for this shoot, however with the amazing photographic talent of Rebecca Dennis, second year photography student at NUA and the professionalism of our models Connie Robinson and Jesamine Haynes the photoshoot was a success.

Hair and make up was done by the very talented Ami Illingsworth professional hair stylist/make up artist working for Charlotte Tibury and styling of each outfit was done by our very own Naomi Alderton and Lucie Towndrow.

The shoot was based around our top 5 footwear trends for spring/summer 17 which will be featured in our lookbook. But if you can't wait any longer we are giving you a sneak peak below:


White Sole Wedges: Geox Domezia Wedges

Everyone wants comfort right? But we want to look good too! These Geox women’s wedges are the answer! With their perforated soles the shoes become breathable and cushioning for your feet. While the soft suede upper material creates a more fashionable look. Styled here with a simple body hugging midi dress that’s neutral in tone making the shoes a fashion statement as no one likes to over do it! Add a layered gold necklace to dress up the look or throw on a bomber jacket for more casual occasions.



Mules: Marco Tozzi 2-27115-28-952 Mules

Mules are back for good! This is the trend that you most definitely adopt this season and these Marco Tozzi mules not only cover this trend but also give you that metallic sparkle in rose gold, the colour of the season. Combined here with a subtle white bardot dress with tiered ruffles minimal detail to the dress and a minimal chocker, creating a perfect summer outfit!



Retro Sports: Vagabond Zoe Trainers, s.Oliver 5-21824-38 001 Flatform Sandals and Fiorelli Anouk Backpack

Looking for a classic? Vagabond have got your back! A white pair of sneakers is always essential for your wardrobe! A go-to shoe when you don’t know what to pair your outfit with! Styled here with a black jumpsuit they give you that retro sports vibe that is oh so hot for SS17! Add some big gold hoops and a cute backpack as styled here to go straight back to this 90’s trend!

Less is sometimes more! Styled with a slim white strap dress and pastel pink visor these s.Oliver flatform sandals create an elegant sporty outfit perfect for a date at the tennis! Chunky soled sandals are everywhere this season, giving you comfort and style!



Block Heeled Sandals: Vagabond Saide Sandals

Block heels are both sassy and chic and we are loving this style! The statement gingham skort brings life to the outfit contrasting nicely with the plain black top with fluted sleeves. The lattice cut out detailing of the shoe creates a contemporary style that works to produce a tasteful look.



Summer Metallics: Cara Noway Trainers and FitFlop F-Sporty Trainers

Metallics are becoming an everyday staple colour and are transitioning into our casual looks more and more. Cara and FitFlop have jumped on this trend with their SS18 metallic sneakers. Pair this trend with neutral and pink pastel tones and you’re set for summer! Here our stylists have used satin, flares and culottes, 3 big clothing trends for SS17 to create 2 harmonious looks.




We’re loving these looks are you? Let us know! Shop FYFO now! And don’t forget our full lookbook will be coming soon!


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